App that helps users find different routes when going out for a walk, jog or run at their hometown or a new destination in order to exercise or train while keeping track of their personal progress.
TARIN
Time
12 weeks
Team
Lara Mendez
Isabela Muñoz
Role
Product Manager
UX Design Lead
The Problem
People struggle to find newly routes to vary and stay motivated in their daily workouts.
Research shows that diverse experiences in your workout routine can boost your mood. However, it can be risky and unpredictable to explore a new route without any guidance. People need a reliable platform that facilitates the route searching process to complete their daily activity while keeping in mind safety and scenery.
The Goal
To facilitate the route searching process for people who want to have a variety on their daily activities like going out for a walk, jog or run.
Research
Survey
102 answers
Interview
9
Focus Group
1
Quantitative Research
We conducted an online survey with users who walk, jog or run as their daily movement. Through a synthesis, we were able to create two journey maps and extracted 3 main pain points while exploring a new route. All of the research reinforced that the app has a huge potential, and helped us narrow down our target demographic to people 18-34 years old.
2 Main findings:
Scenery, distance, and weather are the top factors that individuals are aware when planning their route.
Almost half (45%) plan their route.
Qualitative Research
9 individual interviews and 1 focus group with 5 persons of our target age. These interviews helped us get first-hand insights and refine our initial solution.
How might we create a tool that helps people find safe and scenic routes while ensuring an efficient workout?
Tarin
Tarin consists on providing alternative routes and challenges for dedicated runners, joggers, and walkers who want to keep exploring while keeping track of their achievements.
USER TESTING3 Major improvements in our designs
based on various feedback, we iterated our design with 3 major improvements:
Bottom Navegation Bar
Simpler and clearer navigation bar for all users to understand.
Run Directory
Added a new screen to showcase the list of the selected type of route which includes a brief description, rating, and image for each route. This allows the user to have a sneak peek without having to click on the route to get more information.
Location of Map and Route Search
We decided it was better not to have the map and the closest routes on the homepage. We created separate screens for each so the users can browse, filter, and then select their most desired route.
TARINDiscover your next route
Whether you want to go on a walk, jog or run at your hometown o a new destination, Tarin has your back. All routes are verified by experts and reviewed by other users.
Pick the perfect route
Clicking on the image will allow the user to get detailed information for each route, read reviews by other users, as well as look at more images.
Navigate
Receive written and audio instructions, along with elevation changes and live alerts.
Keep track of your personal progress
Log all your routes in a personalized screen, and easily find your favorite ones for the future.
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